WAIT!

Would you like BOTH courses for FREE?

Before you complete your purchase — one more offer. And this one includes something I've never offered or put on a page before.

You were about to pay $194 for the message and speech courses.

What if you could get both of them for FREE?

You've demonstrated you're serious. And serious candidates deserve serious support — which is exactly what this offer is about.

The Complete Guide to Running for Office — Your Step-by-Step Blueprint for Victory


Every day, smart and talented people decide they’d like to run for office — but don’t know how to do it.

This course shows you all the moving parts of a political campaign and how they fit together. Go from “I’d like to run” to “Hell Yes, We won” with a complicated-made-simple course that gives you exactly what you need to do, and how to do it, in order to win.

The next step on your journey to becoming a winner yourself is learning everything the winners did. Which means you’ll know how to:


Develop a strong network of supporters and opinion leaders who are willing to endorse you and help you win.

Find and use demographic data to target voters who need to hear about issues that matter most to them.

Research your opponent so you are fully aware of their strengths, their weaknesses, everything they've ever said and everything they've ever done.

Refine and fine-tune your campaign message into a compelling video you can use on social media and share with your volunteers.

Raise money and find the people who give it — so you have the resources to fully fund your advertising.

Use social media and free media — TV, newspapers, and radio — to advance your cause in a low-cost way.

Recruit volunteers and competent staff so you can concentrate on the things only a candidate can do.

Advertise your message across every option available to efficiently reach the people who need to hear it.

Build a campaign budget and a fundraising plan so you run a disciplined campaign that never runs out of money.

Outsmart and outwit your opponent.

Handle an attack if it comes your way and have a plan ready before it does.

What’s Inside The Complete Guide

18 "bitesize" videos - while the total running time is 2hrs 8mins, you can watch each one in the time it takes you to drink a mug of coffee:

1. Introduction

2. The Art of Being and Staying Well Informed

3. How to Find Problems You Want to Solve. Where to Look

4. Deciding What Office You Want to Run For

5. How to Develop a Strong Network of Supporters

6. Knowing the Rules of Engagement. Where to Find Them

7. How to Create a Campaign Message. What Voters Expect You to Tell Them

8. How to Find and Use Demographic and Consumer Data

9. How to Research Your Opponent. Why It is Essential

10. How to Refine, Fine-tune and Use Your Message

11. How to Raise Money & How to Find People Who Give It

12. Making the Most of What is Free

13. Getting, Finding, Recruiting Campaign Help

14. Ways to Advertise Your Message

15. Fine-tuning Your Campaign Strategy

16. How to Craft a Campaign Budget

17. How to Craft a Fundraising Plan

18. How to Outsmart and Outwit Your Opponent — The Art of Wargaming

Plus 18 printable handouts — one for each video lesson.

I've made my mind up - I'm ready to order now.

Don’t just take my word for it.
Here’s what some of the 302 candidates I’ve helped win have to say:


"At age 28, I was elected the youngest Mayor in the history of Poughkeepsie, New York. It would not have happened without Jay, his clear direction and the superb work he did."
-John Tkazyik, Former Mayor, Poughkeepsie, NY


"I've had some hard campaigns during my many years as the Executive of Campbell County. The one constant is Jay. No matter the environment, no matter the difficulty of the challenge, he can easily adapt and construct a unique strategy fitted to the situation."
-Steve Pendery, Campbell County Judge Executive


"I've seen Jay coach complete novices into the Halls of Congress. He loves what he does. He is very good at what he does."
-Mike Long, Chairman, Conservative Party of New York


"I was a complete and total unknown when we started the campaign. I was taking on an institution and the entire political establishment. Jay never lost faith in me. I defeated an incumbent in the primary by a 2-1 margin, and won the general election in a landslide."
-Carl DuBois, Orange County Sheriff


"A great wordsmith. A terrific coach. Adept at keeping a candidate and a campaign on message. I ran for County Executive three times and each time won with more than 60% of the vote. Always with Jay by my side."
-Ed Diana, Former Orange County Executive


"They had written me off when I decided to seek reelection. Jay helped me craft a brilliant speech and a brilliant strategy. I won an election most thought I was certain to lose."
-Dick Murgatroyd, Former Kenton County Judge Executive

I've made my mind up - I'm ready to order now.


Here's everything you're getting today:

  • How to Create a Compelling Campaign Message — regular price $47
  • How to Create a Compelling Campaign Speech — regular price $247
  • The Complete Guide to Running for Office — regular price $897
  • PLUS! Two private one-on-one sessions with me— regular price $1,000

    Total regular value: $2,191

    Your price today: $747. You save $1,444.

    That’s a 66% savings that includes the ability to talk, strategize and directly confer with someone who has helped 302 candidates win an election.

    I've made my mind up - I'm ready to order now

    • YES, Two private one-on-one sessions with me — by phone or Zoom, your choice.

    As you work your way through the Complete Guide, questions will come up that no video can anticipate. Questions about your race, your district, your opponent, your specific situation.

    Schedule two calls with me and ask me anything. I’ll give you the same direct, candid advice I give clients who pay $500 an hour — focused entirely on your campaign, your challenges, and your path to winning.

    Most people who buy an online course never get the chance to talk with the person who created it. You’ll get two dedicated sessions, yours to use whenever you want.

    This is only available here on this page. Once you leave, it’s gone.

    My Guarantee:

    If for any reason — or no reason at all — you’re not 100% satisfied with any of the three courses, just let me know within 30 days for a prompt and courteous refund. What you learned from the videos and any handouts you downloaded are yours to keep with my compliments.

    Yes — I want all three courses and two private sessions with Jay for $747

    No thanks — I’ll take the two-course bundle for $194