Thinking of Running for Office but Don’t Know Where to Start?
Have you ever had these thoughts?
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“I want to run for office, but I don’t know where to start.” -
“I’m stuck. Everybody I talk to has a different idea, and I don’t know who to listen to.” -
“I wish I knew who to call. I wish I knew who to trust.” -
“I wish someone would just take me by the hand, and guide me through this, step by step.” -
“I’d like to run, but I’m afraid of what they’ll say about me.” -
“Why does running for office have to be so complicated?” -
“Everybody is saying do this, do that, try this, I feel like I’m running around in circles.” -
“How am I going to raise the money?” -
“I HATE asking for money.” -
“I’m not sure what to run for.” -
“How do I write a speech?” -
“I don’t know what my message should be.” -
“Where am I going to find volunteers?” -
“I called a political consultant and they wanted an outrageous fee just to get started.”
Imagine having the power to make a real difference.
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Of having the power to correct an injustice, or right a wrong, or advance a policy that helps those you were elected to serve. -
Of starting a campaign with confidence, knowing every step you need to take to run for office and win an election. -
Of knowing exactly what to do, when to do it, how to do it, including key tasks to complete before the campaign begins. -
Of knowing how to be well-informed and always up-to-date on breaking news. -
Of knowing how to build a strong network of stout supporters, and where to find them. (Hint: Nobody wins an election without them) -
Of knowing exactly how to craft a compelling message that attracts volunteers, contributions from donors, and the loyalty of voters. -
Of knowing how to write a compelling speech, script a video, and craft the perfect slogan for your campaign. -
Of knowing how to raise money and find donors willing to help you advance your cause. -
Of knowing how to use social media to jumpstart your campaign, attract volunteers, and entice perfect strangers to contribute to your cause. -
Of knowing how to fine-tune an advertising strategy so that you can succeed, even with a low-budget campaign.
The Complete Guide to Running for Office: Your Step-by-Step Blueprint to Victory
The more you know about how to run for office, the better your chances of winning.
On your first try, not your fifth.
(Note: Those who don’t master the art of running for office don’t win elections.)
Master the essentials of running a winning campaign: crafting a compelling message, raising the money you need, and mobilizing volunteers.
When you are done with the Running for Office course, you will know what to do, how to do it, tasks to delegate, tasks only you can do, and all of the moving parts of a state-of-the art political campaign…so that you can win an election and make a difference.
How to be and stay well-informed, so that you are never caught off-guard or look clueless.
How to decide what office you want to run for, so that you don’t waste time running for the wrong job.
How to develop a network of strong supporters, so that you have influential people and opinion leaders in your corner willing to endorse you.
Where to find the rules about how to get on the ballot and file your campaign reports, so that you don’t get kicked off the ballot because of a silly mistake.
How to create a compelling campaign message, so that your message is clear, persuasive and easy to understand.
How to find and use demographic and consumer data to precisely target your voters, so that you reach key demographic groups on issues important to them.
How to research your opponent, so that you are fully informed about their strengths, weaknesses, what they’ve said and done (and when they are lying).
How to refine/finetune/use your campaign message to craft your slogan, write a campaign speech and script a video, so that your brand is consistent across all platforms.
How to raise money and find people who give it, so that you can properly fund your overhead and advertising efforts.
How to use social media and the press to advance you cause, so that you take full advantage of low-cost ways to disseminate your message.
How to recruit volunteers and find competent campaign staff, so that you can concentrate your full energy on tasks only you can do.
How to advertise your message, so that you know all that options available to efficiently disseminate your message.
How to finetune your campaign strategy, so that you know how to niche market to key segments of the electorate, what you are going to say, when and how you’ll do it.
How to craft a campaign budget, so that you run a disciplined campaign that doesn’t run out of money.
How to craft a fundraising plan, so that you have a blueprint of exactly where your money is coming from.
How to outsmart and outwit your opponent, so that you are never caught off guard by a vicious attack, and have a plan in place to handle it if it happens.
Meet Jay Townsend
My greatest joys in life have come from helping candidates win hard fought elections, who in turn used the power of the office to make life better for people in their community. (THAT is what I live for, and it is my hope for you)
Other than my father, the person who had the greatest impact on my life was former New York Senator Robert Kennedy. On April 4, 1968, I saw him speak to a horrified throng of African Americans in Indianapolis the night Martin Luther King was assassinated. He talked about the pain of losing his brother to an assassin’s bullet, and implored them not to respond to violence, but to peacefully honor, remember and celebrate the life of Dr. King. They did. When he finished, thousands of people quietly went to their homes and churches to pray. Indianapolis was the only city in America where there was no violence that night.
Kennedy’s speech was the first time I’d ever seen the raw power of words…words that forever changed the destiny of an entire city. It was also the night I discovered the power of words, the most powerful drug humankind has ever known. Of all that I do to help candidates running for office, the most important is teaching them how to use the power of their own words to win an election and make a difference.
In fact, I’m so passionate about sharing what I’ve learned during my career that I’ve posted a lot of it on my YouTube Channel. More than 250 free videos on how to run for office and win an election. Of course, you are free to watch all of them. It will take you several days, or weeks. Or you can buy this course, and learn exactly what you need to know about running for office in less than a day.
My entire professional career has been devoted to helping smart, passionate people run for office, win an election and make a difference. It is all I’ve ever done. The only thing I will ever do. It’s what I was born to do. I won’t stop until I’ve drawn my last breath.
It has been my privilege to work in four different Presidential campaigns, scores of successful Senate, Gubernatorial and Congressional campaigns, and 300+ campaigns for County Executives, Attorneys General, State Representatives, State Senators, Mayors, County Commissioners, even City Council races. There isn’t much I’ve not seen or done.
I’ve earned my share of trophies, best mail piece in a presidential campaign, best ad produced in a Gubernatorial election, best newspaper ad in the country for a local candidate and a referendum.
Those trophies gather dust in the back of a closet because they really don’t matter to me. They’re merely proof to others that I’m good at what I do.
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Everything you need to know before you spend a dime on anything else.
Here's what you'll be learning inside Running For Office:
What Clients and Graduates Are Saying
Invest in Your Victory
The Running For Office course equips you with the tools and strategies to run for office, win an election and make a difference.
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SECURE CHECKOUT
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Frequently Asked Questions
Ask for a refund within 30 days and you will receive it. In full. No questions asked.
Yes - you'll have access to all lessons when you enroll.
You have 180 days from the day you enroll to access, and complete the course.
Yes! Two monthly payments of 475.00, or one payment of $897.00.
You can complete the course in less than a day, or take your time.
Yes, including face-to-face meetings on zoom or Whatsapp if necessary.
What makes the Running For Office course unique and different?
And certainly not one that takes you by the hand, shows you exactly what to do and how to do it….at a small fraction of what you would pay a veteran political consultant with a track record of success to show you how it’s done.
Plus, you’ll have full access to the instructor (not a staffer, not an intern) who has had leadership roles in more than 300 political campaigns, including four presidential campaigns, scores of U.S. Senate, Gubernatorial and Congressional races.
Does this mean you’ll never need the help of an experienced political professional to perform specific tasks? No. But after completing the course…you’ll be a far better educated consumer, knowing exactly what you need, so that you are not charged an exorbitant fee to teach you what you’ve already learned in this course.
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This course is for you if…
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You’re running for office. -
You think you might run for office soon. -
You’ve thought of running for office and want to know how to be a better candidate when you do. -
You want to help good candidates win. -
You are passionate about fixing a problem or righting a wrong and believe that running for office may be the best way to do it.
This course is not for you if…
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You’re looking for an effort-free way to win an election. -
You have absolutely no interest in ever running for office or helping a candidate win an election. -
You’re looking for ways to destroy democracy. -
You believe integrity in politics is for the birds. -
You’re running for office to spew hate and sow division.
Make Your Voice Heard!