Political veteran behind 302 winning campaigns reveals:
The complete, step-by-step blueprint for running for office, winning your election, and making a real difference in people's lives
Dear Friend,
We've never met, but I know one thing about you:
You're different.
You're different because you're among the few who look at the way things are — the problems, the injustices, the things that simply aren't right — and think: someone should do something about that.
And then you go further.
You think: that someone could be me.
Running for office is a calling. But, naturally, not everyone who runs will win.
Most first-time candidates make the same costly mistakes. They start without a plan. They spend money on the wrong things. They craft a message that doesn't connect. They run out of time, money, or momentum — and lose.
It doesn't have to be that way.
The candidates who win — especially the ones who win on their first try — have something the others don't.
They know what to do. And they know how to do it.
A complete, proven campaign strategy helps you:
Build a network of supporters and volunteers ready to fight for your cause
Raise the money you need to fund a competitive campaign
Craft a message that moves voters, attracts donors, and earns you the win
How do you learn everything you need to run — and win?
My name's Jay Townsend and I'm uniquely placed to give you everything you need to run a state-of-the-art political campaign and win your election.
I assure you this isn't a fatuous boast or puffery:
During my 45 years as a political consultant, I've helped 302 candidates win elections and rise to power.
I've worked in four different Presidential campaigns, six U.S. Senate races, eight Gubernatorial campaigns and 12 successful Congressional campaigns.
As well as campaigns for County Executives, Attorneys General, State Representatives, State Senators, Mayors, County Commissioners, even City Council races.
There is nobody in our country better placed to pull back the curtain and show you — step by step — exactly what it takes to run for office and win.
My entire professional career has been devoted to helping smart, passionate people do exactly that.
It is all I've ever done. The only thing I will ever do. It's what I was born to do.
So if you want the satisfaction of acquiring the power to make a real difference in public life, sign up for the course now.
Or keep reading to find out more ...
The night I discovered the most powerful force in politics
Other than my father, the person who had the greatest impact on my life was former New York Senator Robert Kennedy.
On April 4, 1968, I saw him speak to a horrified throng of African Americans in Indianapolis — the night Martin Luther King was assassinated.
He talked about the pain of losing his brother to an assassin's bullet, and implored them not to respond with violence, but to peacefully honor, remember and celebrate the life of Dr. King.
They did.
When he finished, thousands of people quietly went to their homes and churches to pray. Indianapolis was the only city in America where there was no violence that night.
That was the night I understood what politics — real politics, practiced with integrity and passion — can accomplish.
It can change the destiny of an entire city. An entire state. An entire country.
And that is my hope for you.
Everything you need to know. Nothing you don't.
The candidates who lose do so for predictable, entirely avoidable reasons.
They didn't know the rules. They ran for the wrong office. They had no message. They couldn't raise money. They were blindsided by their opponent. They ran out of money before election day.
"The Complete Guide to Running for Office" ensures none of that happens to you.
This comprehensive video course covers every essential element of a winning campaign — in the exact order you need to tackle them:
1. How to be and stay well-informed
Running for office is a long job interview. Voters expect you to know the job, know the issues, and know what's happening in the world. I'll show you exactly how to stay on top of it all — so you're never caught off guard.
2. How to find the problems you want to solve
Voters don't care about you. They care about what you're going to do for them. I'll show you five proven ways to find the problems voters are passionate about — so your campaign is built on something that truly resonates.
3. How to decide what office to run for
For your campaign to make sense to voters, you must run for a position that actually gives you the power to fix the problems you're talking about. I'll show you exactly how to make that decision.
4. How to build a network of strong supporters
Nobody ever wins an election without the help of other people. I'll show you where to find opinion leaders, influencers, party leaders, civic figures, and community voices who can champion your cause.
5. The rules of engagement — and where to find them
It is nearly impossible to win an election if your name isn't on the ballot. I'll show you where to find the rules, how to get on the ballot, and how to file your reports — so a silly mistake doesn't end your campaign before it starts.
6. How to create a compelling campaign message
Your message is more than telling voters what problem you want to solve. I'll walk you through every component of a message that moves voters, based on the five questions every candidate must be able to answer.
I've read enough, I'd like to order now.
7. How to find and use demographic and voter data
Without a comprehensive demographic profile of voters in your jurisdiction, your campaign is an aimless ship without a rudder. I'll show you where to find this data, what to look for, and how to use it to precisely target the voters who matter most.
8. How to research your opponent
Never assume your opponent always tells the truth. I'll show you how to research their record, verify their claims, and identify their vulnerabilities — so you're never caught off guard by something you should have seen coming.
9. How to refine and adapt your message
Once your message is constructed, it's time to fine-tune it for every use: your slogan, your speech, your videos, your website. I'll show you how to make your brand consistent and compelling across every platform.
10. How to raise money — and find people who give it
It is very hard to win an election without money. I'll show you the seven ways experienced candidates fill their campaign coffers, the five kinds of donors, and how to reach them.
11. How to make the most of what's free
Social media, press coverage, earned media — there are powerful ways to advance your cause that cost little or nothing. I'll show you how to use all of them.
12. How to recruit campaign help
Your job as a candidate is to do well the things only you can do. I'll show you how to find volunteers, when to hire staff, and how to find vendors you can trust.
13. How to advertise your message
Door drops, yard signs, digital ads, persuasion mail, radio, TV, text, email — the options are many. I'll show you which ones are right for your race, your budget, and your audience.
14. How to fine-tune your campaign strategy
Who are you targeting? What will you say? When will you say it? How will you reach them? I'll show you how to pull it all together into a strategy that's complete, on-target, and built to win.
15. How to craft a campaign budget
Without a budget, there is no discipline. Without discipline, campaigns spend money on things that don't matter — and run out long before election day. I'll show you how to build a budget that keeps you on track from start to finish.
16. How to craft a fundraising plan
Once you have a budget, you need a blueprint for raising what's in it. I'll show you how to plot your fundraising month by month — so you always have what you need when you need it.
17. How to outsmart and outwit your opponent
The best planned campaigns are the successful campaigns. I'll show you how to anticipate your opponent's attacks, assess their vulnerabilities, and have a plan ready for whatever they throw at you.
This is the complete playbook. Everything a first-time candidate needs to run a smart, disciplined, competitive campaign — in one course.
To the best of my knowledge, you won’t find another course like this anywhere else.
I've read enough, I'd like to order now.
Jay Townsend
Jay Townsend is a speechwriter, 
debate coach, marketing and advertising strategist.
He's worked in four U.S. Presidential campaigns, scores of U.S. Senate, Gubernatorial and Congressional races.
Jay is the author of 3 books, "So You Want to Run for Public Office", "The Worst Mistakes Candidates Make” and "Timeless Lessons from the 2016 Election".
He has received several national awards for his work, including:
- Nation's best television commercial aired in a Gubernatorial race
- Best persuasion mail piece produced for a Presidential campaign
- Nation's best newspaper ad for a political candidate.
A member of the National Speakers Association, Jay has spoken to hundreds of audiences.
He has lectured on politics and political warfare at the United States Military Academy, the Marketing Research Association, the Marist Institute for Public Opinion, the Coro and Luce Foundations, numerous colleges and universities.
Jay has appeared on NBC, NY1, Time Warner's Capitol Tonight, FOX News, Canadian TV and is a Sr. Global Advisor to the James Luce Foundation.
But don't just take my word for it...
I am, of course, biased. But these people aren't - they've all launched winning campaigns thanks to The Complete Guide to Running for Office.
Here's what just a few of them have to say:
I've read enough, I'd like to order now
As I said earlier, we've never met. So I don't know what office you're running for.
Maybe you want to become a member of a city council, a county commissioner or state legislator. All valuable roles which will pay you $20,000 - $45,000 a year depending on where you live.
Perhaps you're aiming to become a Senator, Member of Congress, a State Governor, or Mayor of a city.
These big positions carry weighty responsibilities — and salaries to match — where you can expect to earn anywhere from $70,000 to $320,000 each year.
And all of this makes "The Complete Guide to Running for Office" an exceptional value.
Your investment is just $897 — a single payment that gives you everything.
Or, if you prefer, you can spread that over two monthly payments of $475.
Consider what you're getting:
You could hire me to work with you one-on-one as your personal campaign consultant. But this will cost you between $2,500.00 and $15,000.00 per month.
Did I mention your guarantee?
$897 for the knowledge I'm giving you is a complete bargain — I'm sure you'll agree once you've seen everything.
But I want you to be completely comfortable investing even this amount in your successful campaign. Which is why your purchase is covered by my 30 day, diamond strength, no nonsense, no quibble guarantee: 
If for any reason - or no reason at all-you're not 100% satisfied with "The Complete Guide to Running for Office" just let me know within 30 days for a prompt and courteous refund. What you learned from the videos and any of the handouts you downloaded are yours to keep with my compliments.
I've read enough, I'd like to order now
Still not sure?
Look. You could spend a lifetime trying to learn this stuff - I have.
But with your campaign imminent, you don't have time to spare.
You could cobble together advice from a dozen different consultants with a dozen different opinions — and spend months confused about who to listen to.
And remember — with your 30 day, diamond strength, no nonsense, no quibble guarantee, you're not risking a cent.
Don't waste another second. Grab your copy now before something gets in the way or distracts you.
Best,
Jay
PS. To win the office you're running for, you must know what to do — and how to do it. Every step, in the right order, from day one to election night.
Discover your complete blueprint for victory today — for only $897.
PPS. "To the best of my knowledge, you won't find another course like this anywhere else."