FOR POLITICAL CANDIDATES WHO WANT TO WIN

How to Create a Compelling Campaign Speech

Learn how to write and deliver a compelling speech that will touch, move and inspire your audience; win votes, enlist volunteers, and attract donors willing to help you win.

Taught by a political veteran who has helped 302 Candidates win an election.

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Struggling with Public Speaking?

  • Do you dread speaking in front of an audience?
  • Do you live in fear of being asked to speak on a moment’s notice?
  • Have you ever struggled trying to write a speech?
  • Have you wondered how you are supposed to start a speech?
  • Ever wondered what you are supposed to say, or how to say it?
  • Unsure about how to clearly tell people why they should vote for you?

Imagine looking forward to any and every opportunity to give a speech.

  • Being able to deliver a speech with passion and energy on a moment’s notice.
  • Knowing exactly what you’ll say that will touch, move and inspire an audience.
  • Having a firm grasp on how to write, practice and give a speech your audience will long remember.
  • Attracting people who stand in line to shake your hand, volunteer and donate to your campaign after they’ve heard you speak.

WELCOME TO THE

How to Create a Compelling Campaign Speech Online Course

Go from ‘where-do-I-start’ to absolute clarity on how to easily craft your words, and deliver a command performance that will captivate your audience, attract volunteers and campaign donors.

CRAFT YOUR WINNING MESSAGE

You won’t find another course like this. At any price.

And certainly not one that takes you by the hand, shows you exactly how to craft and deliver a compelling speech, at a tiny fraction of what you would pay an experienced speechwriter to do it for you.

Master the Art of Creating a Compelling Campaign Speech

How to outline and organize your speech based upon a proven formula that has worked for thousands of successful candidates for office.
How to craft powerful prose that changes the way people feel, the way they think and behave.
How to use a personal story to prove to your audience that they can trust you.
How to let voters know you are qualified to do the job in one paragraph.
How to use a short set of words to let the audience know that you care about people like them.
How to expertly tell an audience what they get by voting for you that they won’t get by voting for your opponent.

When you are done with this course, you will know how to craft a compelling speech and deliver a command performance that will captivate your audience, attract volunteers and campaign donors.
WHAT'S IN THE COURSE

Here's What You Will Be Learning in How to Create a Compelling Campaign Speech:

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How to outline your speech by answering five simple questions.


Speechwriting is hard if you aren’t quite sure what to say. It is easy and simple if you outline it first. In this lesson, you’ll learn how to do that by answering five simple questions. I’ll take you through it, step-by-step in an easy-to-understand video. And you’ll be provided examples of how other candidates outlined speeches so that you can see exactly how it’s done.

1

How to organize your speech and turn your bullet points into prose.


There is a proven formula used by professional speech writers that you’ll learn in this lesson. How to turn an outline with a few bullet points into powerful prose that becomes the body of your speech. I’ll walk you through it in an easy-to-understand video. And you’ll be provided several examples of how other candidates expertly crafted sections of their speech so that you can see how it’s done.

2

How to fine-tune and perfect your prose.


In this lesson you’ll learn how to weave the sections of your speech together, how to perfect and find tune your prose. How to, in less than 1000 words, let your audience know why they can trust you, that you care about people like them, what you’ll do that will improve their quality of life, prove you are qualified to do the job, and what they’ll get from you that they’ll never get from your opponent.

You’ll also see several examples of how other candidates crafted their words -- to serve as a guide as you craft yours.

3

How to practice and rehearse your speech.


Even the most gifted speakers must spend time rehearsing, practicing and perfecting their speech. In this lesson, you’ll learn how they do it. Simple steps to perfecting your prose, speaking your words with passion, and delivering it with confidence that lets the audience know you believe every word you are saying.

4

Things you must know to deliver a command performance..


There is no such thing as an accidental command performance. In this lesson, you’ll be provided a checklist of questions to ask every time you are invited to speak. In the video, you’ll learn how professional speakers use this information to rehearse their performance, and to ensure that you are never caught off guard on the day you are scheduled to speak.

5

The Next Step on Your Path to Victory.


Once you have a compelling campaign speech, you have passed a major milestone on your journey. You’ll be one big, giant step closer to victory.

There are, however, other tasks that must be done well if you hope to stand in the winner’s circle on election night. Learning how to raise money, advertise your message, exploit social media; becoming an expert on your opponent, commanding free newspaper, radio and tv coverage; developing a strong network of influential supporters, recruiting volunteers, and expertly targeting your voters with detailed demographic data.

In this lesson, I’ll show you how you can find and learn everything you need to know.

6

The question is…

DO YOU BELIEVE IN YOUR CAUSE?

Are you passionate about doing the things you say you want to do? If so, then you owe it to the people you want to help to invest in your own learning, so that you can win an election and get it done.

All who run for office have to give speeches. For many candidates who have risen to power, their speech and their ability to touch, move and inspire an audience was the key to jump starting their campaign and rising to power.

I BELIEVE IN MY CAUSE!

What Clients and Graduates Are Saying

Carl DuBois

Orange County Sheriff


“I was a complete and total unknown when we started the campaign. I was taking on an institution and the entire political establishment. Jay helped me write a speech that changed everything. I defeated an incumbent in the primary by a 2-1 margin, and won the general election in a landslide.”

Abdourahamane Diallo

Candidate, NY City Council


“The speeches he helped me craft were truly inspiring, and the video he scripted was exceptional. He never lost faith in me, treating me like his best friend throughout the process.”

Dick Murgatroyd

Former Kenton County Judge Executive

“They had written me off when I decided to seek reelection as Executive of Kenton County. Jay helped me craft a brilliant speech, and a brilliant strategy. I won an election most thought I was certain to lose.”

Craft a Campaign Speech That Wins Hearts, Minds, and Votes

Transform Your Ideas into a Powerful Message - Learn the Secrets of Compelling Speeches That Inspire Action, Attract Donors, and Propel You to Victory

$247

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2 x $139

Two Monthly Payments

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If you are not completely happy with this course, ask for a refund within 30 days and you will receive it. In full. No questions asked.

Meet Jay Townsend

My greatest joys in life have come from helping candidates win hard fought elections, who in turn used the power of the office to make life better for people in their community. (THAT is what I live for, and it is my hope for you)

Other than my father, the person who had the greatest impact on my life was former New York Senator Robert Kennedy. On April 4, 1968, I saw him speak to a horrified throng of African Americans in Indianapolis the night Martin Luther King was assassinated. He talked about the pain of losing his brother to an assassin’s bullet, and implored them not to respond to violence, but to peacefully honor, remember and celebrate the life of Dr. King. They did. When he finished, thousands of people quietly went to their homes and churches to pray. Indianapolis was the only city in America where there was no violence that night.

Kennedy’s speech was the first time I’d ever seen the raw power of words…words that forever changed the destiny of an entire city. It was also the night I discovered the power of words; the most powerful drug humankind has ever known. Of all that I do to help candidates running for office, the most important is teaching them how to use the power of their own words to win an election and make a difference.

In fact, I’m so passionate about sharing what I’ve learned during my career that I’ve posted a lot of it on my YouTube Channel -- 253 free videos on how to run for office and win an election. Of course, you are free to watch all of them. It will take you several days, or weeks. Or you can buy this course, and learn exactly what you need to know about creating a compelling campaign speech in five power-packed lessons.

It has been my privilege to work in four different Presidential campaigns, six U.S. Senate races, eight Gubernatorial campaigns and 12 successful Congressional campaigns. In total I’ve worked in 402 campaigns for County Executives, Attorneys General, State Representatives, State Senators, Mayors, County Commissioners, even City Council races. There isn’t much I’ve not seen or done.

I’ve earned my share of trophies, best mail piece in a presidential campaign, best ad produced in a Gubernatorial election, best newspaper ad in the country for a local candidate and a referendum.

Those trophies gather dust in the back of a closet because they really don’t matter to me. They’re merely proof to others that I’m good at what I do.


Have you ever wondered how unknown candidates seem to rise out of nowhere and win elections nobody thought they could?

How they begin to attract large crowds, a massive number of small donors, and a huge following on social media?

I’ll tell you why. It’s the words that roll off their lips, the passion in their voice, their presence when they speak. They have a compelling campaign speech.

It’s their secret sauce. It can be yours.

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Frequently Asked Questions

Ask for a refund within 30 days and you will receive it. In full. No questions asked. 

Yes - you'll have access to all lessons when you enroll.

You have 6 months from the day you enroll to access, and complete the course.

Yes. This course has a 2 month payment plan of $139 per month.

You can complete the course in less than a week, or take your time.

Yes. If you have questions, they will be answered promptly.  

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