Learn How to Create a Compelling Campaign Message
A compelling campaign message is the KEY to attracting the votes you need, volunteers to advance your cause, and donors willing to help you win.
Running for office and don’t know where to start?
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Have you been told you need a campaign message but not sure what it is? -
Are you unsure about what to tell voters about yourself? -
Not sure what your campaign platform should be? -
Not sure about what problems you want to talk about? -
Not sure what will win you votes? -
Not sure how to get voters to trust you? -
Not sure what to say about your opponent?
Imagine knowing how to construct the PERFECT campaign message...
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Of knowing all you need to know, exactly what to do, and how to do it. -
Of knowing exactly what to say about yourself. -
Of knowing how to tell your story so that voters trust you. -
Of knowing how to let voters know that your values are the same as theirs. -
Of knowing which issues will work best for you. -
Of knowing how to prove you are the best choice to voters.
How to Create a Compelling Campaign Message Online Course
Congratulations on your interest in running for office. Can I say thanks?
Since you’re here, I know you’re different.
You are among the few determined to make a real and positive difference in the way people live.
I’d love to help you succeed. To share with you a proven and tested roadmap to success in a political campaign.
During my 40-year career as a political consultant, I’ve help 302 candidates win an election and rise to power.
Would you like to learn what they did and how you can do it too? You’ll be one step closer to the winner’s circle if you do.
Master the Art of Creating a Compelling Campaign Message
How to prove to voters that you are qualified to do the job
How to prove to voters that you share their values, and care about the same things.
How to clearly let voters know what problems you’ll solve, what wrongs you will right, what injustices you’ll correct.
How to let voters know they can trust you to do the right thing for them, even when they aren’t looking.
How to clearly show voters why they should vote for you and not for your opponent.
Here's What You Will Be Learning in How to Create a Compelling Campaign Message:
of money and lose? Why do some
who spend very little win?
The answer is their campaign message.
At any price.
What Clients and Graduates Are Saying
“A great wordsmith. A terrific coach. Adept at keeping a candidate and a campaign on message. I ran for County Executive three times and each time won with more than 60% of the vote. Always with Jay by my side.”
“At age 28, I was elected the youngest Mayor in the history of Poughkeepsie, New York. It would not have happened without Jay, his clear direction and the superb campaign message he helped us create.”
If you are not completely happy with this course, ask for a refund within 30 days and you will receive it. In full. No questions asked.
Meet Jay Townsend
Other than my father, the person who had the greatest impact on my life was former New York Senator Robert Kennedy. On April 4, 1968, I saw him speak to a horrified throng of African Americans in Indianapolis the night Martin Luther King was assassinated. He talked about the pain of losing his brother to an assassin’s bullet, and implored them not to respond to violence, but to peacefully honor, remember and celebrate the life of Dr. King. They did. When he finished, thousands of people quietly went to their homes and churches to pray. Indianapolis was the only city in America where there was no violence that night.
Kennedy’s speech was the first time I’d ever seen the raw power of words…words that forever changed the destiny of an entire city. It was also the night I discovered the power of words; the most powerful drug humankind has ever known. Of all that I do to help candidates running for office, the most important is teaching them how to use the power of their own words to win an election and make a difference.
In fact, I’m so passionate about sharing what I’ve learned during my career that I’ve posted a lot of it on my YouTube Channel -- 253 free videos on how to run for office and win an election. Of course, you are free to watch all of them. It will take you several days, or weeks. Or you can buy this course, and learn exactly what you need to know about creating a compelling campaign message in five short power-packed lessons.
It has been my privilege to work in four different Presidential campaigns, six U.S. Senate races, eight Gubernatorial campaigns and 12 successful Congressional campaigns. In total I’ve worked in 402 campaigns for County Executives, Attorneys General, State Representatives, State Senators, Mayors, County Commissioners, even City Council races. There isn’t much I’ve not seen or done.
I’ve earned my share of trophies, best mail piece in a presidential campaign, best ad produced in a Gubernatorial election, best newspaper ad in the country for a local candidate and a referendum.
Those trophies gather dust in the back of a closet because they really don’t matter to me. They’re merely proof to others that I’m good at what I do.
want to win... what about you?
Your Campaign Message is THE most important piece of your campaign.
Without a good one, nothing works well, volunteers are hard to find, the donations meager.
It's your choice.
Frequently Asked Questions
Ask for a refund within 30 days and you will receive it. In full. No questions asked.
Yes - you'll have access to all lessons when you enroll.
You have 60 days from the day you enroll to access, and complete the course.
No. This course is a one time payment of $47.
You can complete the course in less than a day, or take your time.
Yes, including face-to-face meetings on zoom or Whatsapp if necessary.
